A seed-funded (Slow, GFC) Web3 company, ███████, with a repeat founder wanted to supercharge growth, despite already having an expensive, dedicated growth infrastructure.
Our Approach
We partnered with the company to reinvent their growth strategy, which had been utilising a traditional b2b sales approach until then (cold outreach, relationship-driven):
- Identified untapped growth channels (e.g., Twitter, Telegram) through scrappy, on-the-ground research, becoming a part of web3 communities and events
- Implemented innovative partnership strategies (e.g., with incubators, agencies)
- Optimised resources for maximum impact (e.g., reduced burn 50%)
The Results
Within 2 months, KTP helped ███████ achieve record-breaking months:
- Unlocked entirely new growth channels setting records in weekly qualified leads
- Achieved record-breaking months in implementations won
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Insights & Outcome
We iterated to find channel and partnership approaches that worked well and became repeatable–which led to burn reduction. Our experimental approach to business growth delivered rapid, cost-effective results, proving that innovative strategies can outperform traditional, resource-heavy teams. We iterated to find channel and partnership approaches that worked well and became repeatable–which led to burn reduction.
15
Conversion rate through Direct Message social media campaign
6
Conversion rate through E-mail campaign
50
Burn reduction through channel partnerships
