10 years ago, 80% of unicorn start-ups were b2c.
Now it’s closer to 20%. That’s a massive shift in just ten years.
What happened?
There’s a powerful inverse correlation between that trend and the revenue of Google and Facebook’s ad engines.
One of the emerging VCs whose tapped into this is Brendan Rogers.
His #1 turn off in a pre-seed company pitch?
“Hearing about their paid acquisition strategy.”
This is not a knock against using Facebook and Google to scale, but an insight from an amazing founder on methods to build effectively and stay close to the action.
